We are the Faction Collective
BORN IN VERBIER, SWITZERLAND
We are an independent group of skiers, artists, film-makers, engineers, partners, dreamers and doers that is so much more than the sum of its parts. We are united by a love for the mountains and the world’s finest tools of escape.
Born in Verbier, Switzerland
Snowboarding had unleashed the wildness of surf and skate culture into the mountains. The Faction Collective emerged as a creative force along with a handful of brands bringing the passionate innovation of freedom to skiing.
Freeskiing is no longer a small faction rebelling against classic alpine racing, but the driving force in skiing that delivers performance with a sense of freedom, fun and adventure.
Faction’s relentless development process delivers award-winning skis that are used by the world’s most demanding mountaineers; Freeride World Tour champions; Olympic and X Games gold medalists; and more than 300,000 fans. We give every member of our Collective the confidence that they are riding the most progressive, best-engineered skis on the mountain.
From the 2008-2009 catalogue
Anti Ollila filming for This is Home in Verbier, Lac des Vaux 2016
Elisabeth Gerritzen filming for Unfiltered - An Elisabeth Gerritzn Portrait, 2024
From the 2009-2010 catalogue
Martin Bender competing in the 2025/2026 Freeride World Tour
Find out what's important to us
Our values are the foundation upon which we build our brand, products, and future.
Our athletes
Meet our world-class athletes. They push boundaries in freeride, freestyle, and all-mountain skiing. Discover their stories, edits, medals, and gear.
The Faction Collective Films
From Mongolian expeditions to mind melting street parts, there is something for everyone in this collection of Films. Dig through the archives of Factions film history.
Our tools for escape
Every ski is designed to turn the mountain into a space of creativity, whether that means slicing perfect arcs on corduroy, floating through deep snow or styling out a mammoth jump line.
The Photo Comes Last: Faction in Mongolia
Photographer Matthew Tufts shares what goes into a ski expedition in Mongolia, and why some of its best shots have nada to do with skiing.
7 min read
Freeride Is Going to the Olympics
TUESDAY, 7 JULY 2026
The IOC has confirmed freeride skiing as an official discipline of the Alpes 2030 Winter Games. It has been rumored endlessly for months. Damn, finally… it is real.
3 min read
Be The Next X 2.0: Who Won?
The results are in. After weeks of reviewing submissions, our panel of judges have selected the winners of Be The Next X 2.0; the future of women's freeskiing.
1 min read
Milano Cortina 2026: The Full Lowdown
VERONA, ITALY – FEBRUARY 24, 2026
8 Medals for The Faction Collective athletes. Check out the achievements of Eileen Gu, Alex Hall, Matej Svancer, Mac Forehand and more from the whole team at Milano Cortina 2026.
8 min read
Under the Lights: Henry Sildaru Claims Silver in Men's Halfpipe Final
LIVIGNO, ITALY – FEBRUARY 20, 2026
The halfpipe returned to where it belongs on Friday evening: under the lights, with a packed crowd and the kind of electric atmosphere that makes Olympic moments unforgettable. Estonia's Henry Sildaru, at just 19 years old, delivered one of those moments.
3 min read
Six for Six: Eileen Gu Closes Milano Cortina 2026 with Halfpipe Gold
LIVIGNO, ITALY – FEBRUARY 22, 2026
A Gold, or a "Missed Silver"? Eileen Gu defends her Half Pipe title and becomes the most decorated freeskier in Olympic history.
4 min read
A Full Podium Sweep: Men's Big Air Final, Milano Cortina 2026
LIVIGNO, ITALY – FEBRUARY 17, 2026
Tormod Frostad claims gold with a 98.50 final run as the Collective sweeps the podium at Milano Cortina 2026. Mac Forehand silver, Matej Svancer bronze in historic final.
3 min read
History Made in a Blizzard: Women's Big Air Final, Milano Cortina 2026
LIVIGNO, ITALY – FEBRUARY 16, 2026
Eileen Gu claims Big Air silver and becomes the most decorated freeskier in Olympic history. Naomi Urness and Liu Mengting deliver standout performances in a dramatic, blizzard-hit evening in Livigno.
4 min read
Alex Hall Takes Silver as Men’s Squad Battles Through Unconventional Day in Livigno
LIVIGNO, ITALY – FEBRUARY 10, 2026
Alex Hall takes his second Olympic Slopestyle medal in challenging conditions in Livigno.
4 min read
Eileen Gu Claims Silver As The Squad Delivers Historic Women’s Performance
LIVIGNO, ITALY – FEBRUARY 9, 2026
The Faction Collective athletes delivered a powerful statement at the Women’s Slopestyle Finals of Milano Cortina 2026, with four riders dropping in to the Women's Slopestyle Finals and Eileen Gu claiming her second consecutive Olympic silver medal in the discipline.
2 min read
