Our values are the foundation upon which we build our brand, products, and future. We strive to create lasting positive impacts on the environment and society while delivering exceptional performance and experiences to our customers.
We calculate our carbon footprint annually to make informed decisions on how to reduce our emissions year on year. We are committed to helping preserve our planet and the places we love exploring.
We believe that quality is sustainability, which is why we work with premium manufacturers and strive to create durable products composed of high quality, locally sourced materials, reducing our transport emissions and increasing the longevity of your skis.
We have a passionate, talented team and their health is one of our top priorities. We encourage skiing & ski-touring from our offices located within striking distance of the mountains in the Alps and Rockies. We’re proud to provide a generous benefits package to encourage a healthy work / life balance.
Faction truly believe the brand and the outdoors should be accessible for everyone, which is why Faction continues to push for representation within skiing, and continue emboldening and creating space for under-represented groups to push the boundaries of freeskiing.
B-Corp certification is an accreditation for brands who put high standards for social and environmental performance, transparency and accountability at the forefront of their business activities. To attain B-Crop certification, companies must score a minimum of 80 points on ‘The B Impact Assessment’. Faction is proud to part of this prestigious collective of like-minded brands.
We’ve created lasting and important relationships with partners such as 1% for the Planet, Protect Our Winters, Coombs Outdoors and Outdoor Opportunity. By supporting and donating to organizations, individuals and events that bring about a positive environmental and social impact, we commit our business to the goal of building a more inclusive, equitable and regenerative future for all.
We are an independent group of skiers, artists, film-makers, engineers, partners, dreamers and doers that is so much more than the sum of its parts.
Meet our world-class athletes. They push boundaries in freeride, freestyle, and all-mountain skiing. Discover their stories, edits, medals, and gear.
From Mongolian expeditions to mind melting street parts, there is something for everyone in this collection of Films. Dig through the archives of Factions film history.
Every ski is designed to turn the mountain into a space of creativity, whether that means slicing perfect arcs on corduroy, floating through deep snow or styling out a mammoth jump line.
Photographer Matthew Tufts shares what goes into a ski expedition in Mongolia, and why some of its best shots have nada to do with skiing.
7 min read
The IOC has confirmed freeride skiing as an official discipline of the Alpes 2030 Winter Games. It has been rumored endlessly for months. Damn, finally… it is real.
3 min read
The results are in. After weeks of reviewing submissions, our panel of judges have selected the winners of Be The Next X 2.0; the future of women's freeskiing.
1 min read
8 Medals for The Faction Collective athletes. Check out the achievements of Eileen Gu, Alex Hall, Matej Svancer, Mac Forehand and more from the whole team at Milano Cortina 2026.
8 min read
The halfpipe returned to where it belongs on Friday evening: under the lights, with a packed crowd and the kind of electric atmosphere that makes Olympic moments unforgettable. Estonia's Henry Sildaru, at just 19 years old, delivered one of those moments.
3 min read
A Gold, or a "Missed Silver"? Eileen Gu defends her Half Pipe title and becomes the most decorated freeskier in Olympic history.
4 min read
Tormod Frostad claims gold with a 98.50 final run as the Collective sweeps the podium at Milano Cortina 2026. Mac Forehand silver, Matej Svancer bronze in historic final.
3 min read
Eileen Gu claims Big Air silver and becomes the most decorated freeskier in Olympic history. Naomi Urness and Liu Mengting deliver standout performances in a dramatic, blizzard-hit evening in Livigno.
4 min read
Alex Hall takes his second Olympic Slopestyle medal in challenging conditions in Livigno.
4 min read
The Faction Collective athletes delivered a powerful statement at the Women’s Slopestyle Finals of Milano Cortina 2026, with four riders dropping in to the Women's Slopestyle Finals and Eileen Gu claiming her second consecutive Olympic silver medal in the discipline.
2 min read
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