AGENT 4.0 MADHAPPY COLLAB

1 Min Read News

AGENT 4.0 MADHAPPY COLLAB

    Madhappy

    Presenting the Agent 4.0 Madhappy Collab

    We teamed up with Madhappy to create a ski for Madhappy Outdoors, their latest collection that embraces the positive impact the natural world can have on our mental health. The collection is inspired by the healing, calming and restorative effects we can access through the trees, the mountains and snow on our days on the hill.

    This limited-edition Agent 4.0 includes recycled base and sidewall materials as well as a sustainably sourced wood core and plant-based resins. 1% of sales are donated to 1% for the Planet.

    Available exclusively on @MadHappy instagram and website

    About Madhappy

    Madhappy is a global lifestyle brand on a mission to make the world a more optimistic place. Built to bridge the gap between impact and culture, Madhappy creates timeless products, content and experiences that spark positivity and drive conversation around mental health. Through unique collaborations, immersive retail experiences and large scale digital campaigns, Madhappy has grown into a dynamic storytelling platform. Learn more at www.Madhappy.com and @Madhappy.

    Featuring

    Latest stories

    Milano Cortina 2026: The Full Lowdown

    Milano Cortina 2026: The Full Lowdown

    VERONA, ITALY – FEBRUARY 24, 2026 8 Medals for The Faction Collective athletes. Check out the achievements of Eileen Gu, Alex Hall, Matej Svancer, ...

    8 min read

    Under the Lights: Henry Sildaru Claims Silver in Men's Halfpipe Final

    Under the Lights: Henry Sildaru Claims Silver in Men's Halfpipe Final

    LIVIGNO, ITALY – FEBRUARY 20, 2026 The halfpipe returned to where it belongs on Friday evening: under the lights, with a packed crowd and the kind ...

    3 min read

    Six for Six: Eileen Gu Closes Milano Cortina 2026 with Halfpipe Gold

    Six for Six: Eileen Gu Closes Milano Cortina 2026 with Halfpipe Gold

    LIVIGNO, ITALY – FEBRUARY 22, 2026 A Gold, or a "Missed Silver"? Eileen Gu defends her Half Pipe title and becomes the most decorated freeskier in ...

    4 min read

    A Full Podium Sweep: Men's Big Air Final, Milano Cortina 2026

    A Full Podium Sweep: Men's Big Air Final, Milano Cortina 2026

    LIVIGNO, ITALY – FEBRUARY 17, 2026 Tormod Frostad claims gold with a 98.50 final run as the Collective sweeps the podium at Milano Cortina 2026. Ma...

    3 min read

    History Made in a Blizzard: Women's Big Air Final, Milano Cortina 2026

    History Made in a Blizzard: Women's Big Air Final, Milano Cortina 2026

    LIVIGNO, ITALY – FEBRUARY 16, 2026 Eileen Gu claims Big Air silver and becomes the most decorated freeskier in Olympic history. Naomi Urness and Li...

    4 min read

    Alex Hall Takes Silver as Men’s Squad Battles Through Unconventional Day in Livigno

    Alex Hall Takes Silver as Men’s Squad Battles Through Unconventional Day in Livigno

    LIVIGNO, ITALY – FEBRUARY 10, 2026 Alex Hall takes his second Olympic Slopestyle medal in challenging conditions in Livigno. 

    4 min read

    Eileen Gu Claims Silver As The Squad Delivers Historic Women’s Performance

    Eileen Gu Claims Silver As The Squad Delivers Historic Women’s Performance

    LIVIGNO, ITALY – FEBRUARY 9, 2026 The Faction Collective athletes delivered a powerful statement at the Women’s Slopestyle Finals of Milano Cortina...

    2 min read

    150 Hours From Home: A Mongolian Ski Journey

    150 Hours From Home: A Mongolian Ski Journey

    The crew sought out untracked 4,000-meter peaks via air, road and camel in one of Central Asia’s most isolated mountain ranges.

    43 min watch

    Press Play: 2025

    Press Play: 2025

    Watch our selection of ski films and shorts from one heck of a year for our community. 

    3 min read

    Fjords of the Ring: Skis and Wheels on Iceland's Ring Road

    Fjords of the Ring: Skis and Wheels on Iceland's Ring Road

    Faction skier Cody cirillo and photographer Matthew tufts bikepack 1,700km around Iceland in the new film “100 Words For Wind”

    37 min watch

    Watch Now: "TKO"

    Watch Now: "TKO"

    From the crew that brought you MAGMA, "TKO" is the newest episodic collection of segments from Faction athlete Alex Hall and fellow rider Hunter He...

    19 min watch

    Faction named Official Partner of the Freeride World Tour

    Faction named Official Partner of the Freeride World Tour

    The FIS Freeride World Tour (FWT) today announces a groundbreaking three-year partnership with Faction Skis and Phaenom Footwear, naming the sister...

    1 min read