Privacy Policy

This privacy policy outlines the way in which The Faction Collective SA (“Faction”, “Faction skis”, “We”, “Us”, "Our") collect, utilize, preserve and share information collected from users of the website and any related subdomains.


All personal data of our customers is processed in accordance with applicable data protection laws and regulations. This means that we only process your data if there is a lawful basis to do so. We may also process your data for the purpose of our legitimate interest which may include, but is not limited to, the following: admin, marketing, website improvements, data analysis, troubleshooting, research or statistics, customer support improvements, fraud prevention and for the protection of our partners’ rights.


Usage Data

When you visit our site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the Site.

We collect this information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Personal Data

While using Our Website, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

We collect personally identifiable data when:

  • Subscribing to our newsletter
  • Making a purchase
  • Creating an Account
  • Filling out forms on our Website
  • Contacting our Customer Support Team
  • Entering a competition in association with our brand.


We regularly review the data we hold and delete anything we no longer need. Your data is only saved for as long as we need it for and will be deleted in a reasonable timeframe after it has served its purpose . This means, for as long as you have your account with us, or as long as it is needed to be able to provide our services to you. In the case of any contact with our Customer Service Team, we will keep your data for as long as necessary to help you with your query and for statistical/analytical purposes. These purposes may include reviewing data on returns, orders or warranties.


We use the information you provide us with to operate, improve, customize, support and market our services. We do not sell, trade, or otherwise transfer your information to outside parties. We share your information with third parties only insofar as it is in our legitimate interests and providing you with a quality customer experience. 

We use non-identifying and aggregate information to improve our website and market our services. Whilst group data may be used, we do not disclose any personally identifiable information.

We never use or share any personally identifiable information or data provided to us online in ways unrelated to the ones described above without first providing an opportunity to opt-out or otherwise prohibit such uses.


If you would like to receive our newsletter, you can subscribe on our website or at the checkout. We will only send you marketing updates via email if you explicitly agreed to this. This is to keep you updated on what we’re up to, latest on products, releases and exclusive video edits (all the good stuff!). You can update your preferences whenever you want at the bottom of every email that comes through. Once unsubscribed, your email will be removed almost immediately - but please allow 48 hours for this change to take place.

We may also send you reminders that you have left items in your cart, without finishing the checkout process. These emails are only sent in relation to your abandoned checkout and your email is not added to our marketing database. By entering your email at the checkout you agree to us warning you that you have not completed your order.



Cookies are small text files that are stored on your computer when you visit websites; they help us to give you the best experience we can when you visit our website. We use cookies to redirect you to the correct currency/region of our website and also to track your current online experience so that we can improve our website and make it easier for you to use.

We do not share any personally identifiable information about you in our cookies, and cookies cannot be used to harm your computer.

If you wish to restrict or block cookies, then you can do so through your browser settings. Please note that restricting cookies may affect the way some content can be viewed.

You can find out more about the cookies we use here


You may be retargeted across the internet with specific ads on latest products and releases to keep you aware of what we’re up to and to help you find our products.  

This could be because you visited our website, follow us on social media or because you resemble our current audience and may be interested in our products. We use a range of advertising technologies for this, such as pixels, ad tags, cookies and mobile identifiers, as well as other services.

You can opt out of targeted advertising by using the links below:

Facebook: Facebook Ads

Google: Google Ads.

Additionally, you can opt out of some of these services and others by visiting the Digital Advertising Alliance’s opt-out portal at: Opt-Out.


We use third parties in various capacities to provide you with the best possible customer experience. Your information is only shared with legitimate third parties insofar as to operate, improve, customize, support and market our services. We will never sell any of your personal data to any third party - respecting The Collective also means respecting your privacy.

Whilst on our website you may see a message from us through live-chat. We offer this feature to help you choose the right products and give you advice. When you use this feature, we can see what pages you are viewing and an estimate of your location from your IP address.

By seeing what pages you’re looking at we can help answer specific questions about the content you are viewing. The estimate of your location allows us to reply in the right language and let you know about local events and your closest store.

We can also see your past interactions to help us get up to speed with any ongoing queries.

We share your data with the following categories of companies to be able to provide our services to you:

  • Companies that help us get your order to you (our warehouses, payment service providers, delivery companies)
  • Companies that help us provide our services to you (website hosts, customer service systems, applications and tools that help our team work more efficiently).  For example Google Analytics, you can opt-out of Google Analytics here.
  • Companies that allow us to serve ads to you (advertising networks)

In certain instances, we may also share aggregated or de-identified information. This information is anonymised and we ensure it cannot be used to identify you. 


You have the right to receive free information about the data we hold on you and how we process it. If you find that we hold inaccurate data on you, it is also your right to rectify this data. You may withdraw consent for us to process your data at any time, but this will not affect the lawfulness of any data processing carried out on the basis of your consent before it was withdrawn.

You can update or change your email subscription preferences via the Manage my preferences and Unsubscribe buttons in the footer of the emails you receive. Alternatively you can contact us using the form below requesting to review or delete it If you do opt out of our marketing emails we will still send you emails relating to any orders, for example order confirmation and order tracking information. Once unsubscribed, your email will be removed almost immediately - but please allow 48 hours for this change to take place.

If you want to exercise your rights, have a complaint, or just have questions, please contact us through the contact form below.


To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate procedures to keep your personal information safe.

If you have any questions or concerns about our privacy policy or how we use cookies, please contact us on our contact form below or through live-chat.


To stay on top of the current law, we reserve the right to make changes to this policy. If we make significant changes, we will communicate this through our website or via email so you are able to review the changes before you continue to be part of The Faction Collective.

We’re always keen to hear from our customers - especially about our Privacy Policy. If you think we’re doing a good job, or have any suggestions we’d be stoked to hear from you.