OCTOBER 2025 | 6 MIN
Our new short film showcases the next generation of freeskiing talent in a classic golden hour park session.
Directed by Etienne Mรฉrel and co-produced with Blue Max Media, SUGAR BOWL captures The Faction Collective as they descend upon Sugar Bowl Resort in California for an all-star freestyle session that embodies the chemistry and creativity of the brand's current generation of athletes. The film serves as both a nostalgic throwback to the park legacy segments that defined an era and a bold statement about the evolution of the sport, featuring seven of freeskiing's most progressive athletes pushing boundaries in real time.
ETIENNE MรREL, MAC, KADI, ELIAS
LEFT: TORM AND KADI
RIGHT: MAC
The Cast
The film showcases an international roster of Faction athletes, each a public figure in their own right and a driving force in contemporary freeskiing:
KADI, A-HALL, ELIAS, MATEJ, MAC, SPEEDY, TORM
Featured Equipment
SUGAR BOWL showcases skis from Faction's new 25|26 Collection, including:
- Prodigy 1 โ The freestyle workhorse
- Prodigy 2 Capsule โ Artistic expression meets performance
- Prodigy 1 Matej โ Signature pro model in Matejโs world.
- Studio 1 A-Hall โ Alex Hall's signature twin-tip
The new collection represents Faction's continued commitment to combining cutting-edge technology with bold design aesthetics, creating equipment that performs at the highest level while allowing skiers to express their individual style.
Acknowledgment
The Faction Collective extends special thanks to Sugar Bowl Resort and their talented park shaping team for their partnership in creating this project.
The production of SUGAR BOWL took place within the traditional, ancestral territories and homelands of the Washoe (Waลกรญยทลกiw) people. The waลกรญยทลกiw are the aboriginal stewards of the land in and around the Lake Tahoe Basin since the beginning of time, and as a sovereign nation, the Washoe Tribe of Nevada and California continues to advocate for the protection and preservation of Waลกรญยทลกiw สรญtdeส โ their homelands.
LEFT: GRANDMASTER MATEJ PLAYING CHESS
RIGHT: A-HALL AND SUGAR BOWL PARK CREW
